Loloma Hour

What is Loloma Hour?  

In FIjian ‘Loloma’ means to act with generosity, driven by love, and reflects the deep care that Fijians have for their land, ocean, and each other. ‘Loloma Hour’ is your invitation to be part of that connection by spending at least an hour of your visit to Fiji taking part in a sustainability activity that can make a real impact. Whether you’re planting coral, learning traditional crafts, or helping protect Fiji’s wildlife, you’ll play a small but meaningful part in preserving everything that makes Fiji so special.  
 

Four Ways to Give Back 

Loloma Hour is built around four key pillars; each offering a unique way to contribute to Fiji’s sustainability efforts.

1. Give back to the Wildlife 

From guided nature walks, to learning about manta ray or iguana conservation, or planting the native trees that sustain them, every small action helps protect Fiji’s diverse ecosystems and ensures its incredible wildlife thrives. 
 

2. Give back to the Community 

Experience Fijian culture firsthand, whether it’s through traditional cooking classes, storytelling sessions, or village visits. These activities keep local traditions alive, support rural communities and create a deeper connection to Fiji’s stories, customs and way of life. 
 

3. Give back to the Reef 

Fiji’s coral reefs are among the most stunning in the world, but they are under threat from rising temperatures, overfishing and pollution. By participating in marine conservation efforts like coral planting, reef-safe snorkelling programs or wearing reef-safe sunscreen, you can help protect our underwater wonderland. 
 

4. Give back to the Coastline 

Be part of beach clean-ups or mangrove restoration projects to help safeguard Fiji’s coastlines. These ecosystems provide a home and protection for marine life and help protect the islands from coastal erosion. 

How to get involved  

It’s easy! If you’re staying at a participating resort or joining a tour, just ask the reception desk about their Loloma Hour activity. Each property offers something unique, so you can find an experience that speaks to you – there are no special skills required, just some interest and a little time. 

Launching with 20 resorts, Fiji’s tourism industry is continuing to embrace Loloma Hour as an ongoing commitment to sustainability. We hope you'll join the movement and help spread loloma on your Fiji holiday. 

Find out more about Loloma Hour with our tourism partners below.